AdAge: The CanneS Issue 2020
This project has been done in collaboration with Manil Dodani.
Context
The advertising and marketing industry—and most others, for that matter—have been upended by the pandemic. But through it all, the industry’s talents have demonstrated innovation and ingenuity as they continue to create marketing and safety messages while also expressing their own creativity in their personal projects.
Challenge
The task is to create a cover that celebrates how creativity continues to shine and empower in what feels like one of our darkest moments.
The Canned Issue
How do we keep the canned creative inspired without the Cannes Lions or the outside? The can is the perfect metaphor for an industry that is fighting creative drudgery and is about to fizz open. Ready?
